This is where the rubber hits the road. Putting ideas into action with a solid marketing program is just the start. Having the right marketing metrics and analytics to track however, means we can go beyond completion of programs and tactics and intelligently measure those programs and activities, their performance and their results. This diligence increases accountability and documents your return on the investment of hiring a freelance marketing consultant. We sit down regularly to review performance and use these insightful analytics to measure, predict, repeat an/or adjust the plan.
This allows us to drive successful outcomes...